The International Olympic Committee (IOC) plans to launch its digital Olympic TV channel in April 2016, just a few months before the games in Rio de Janeiro.
Olympic Broadcasting Services CEO Yiannis Exarchos says the channel is hiring a staff of almost 100 people based in Madrid to produce programs and features on Olympic athletes and sports to accompany footage of past Olympics.
It is reported that the channel would secure a return on the $600 million investment in 10 years.
The channel is a key part of IOC President Thomas Bach’s "Olympic Agenda 2020" reform program.
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