LG ELECTRONICS kicked off its annual "Innovation Festival (InnoFest) 2015" last week in the Malaysian city of Kota Kinabalu, showcasing to some 330 trade visitors and media members LG's newest products that had wowed audiences at the "2015 International CES" event in Las Vegas early last month.
"LG is taking a huge leap forward to strengthen our status as an industry-leading company in regional markets the world over," said Wayne Park, executive vice president and head of LG Electronics global sales and marketing.
"We are committed to making local consumers' lives more convenient and LG InnoFest will help us get off to a great start this year," he added.
At the Asia-based event, which was in its second year, LG - under the banner of "Innovation for a Better Life" - announced its aim to be a key player in interconnected products for the 'Smart Home' concept, a major business trend this year.
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