Leader in innovation and speed, Bakcell has joined the global Essentials of Modern Marketing initiative, led by renowned marketing theorist Philip Kotler and spanning 100 countries. The upcoming book, soon to be available to both global and Azerbaijani readers, will showcase the success stories of the country's leading companies.
Managed by Kotler Impact, this global project tailors each edition to individual countries, integrating local business achievements with modern marketing principles. The initiative has already published books covering over 25 markets, including European countries, Brazil, India, Pakistan, Türkiye, and others, garnering significant interest from readers worldwide. The Azerbaijan edition will not only showcase the country’s business environment on an international scale but also provide local marketing professionals with access to global expertise.
By supporting this initiative, Bakcell aims to contribute to the development of innovative marketing strategies in Azerbaijan and the region.
About Philip Kotler
Recognized as the father of modern marketing and the author of over 80 books, Philip Kotler has revolutionized the field, shaping business strategies worldwide. By combining marketing with psychology and economics, he laid the scientific foundations of modern marketing.
One of his most influential works, Marketing Management, remains a core textbook for marketing courses in universities across the globe. His theories continue to help businesses develop customer-centric strategies and gain competitive edge in international markets.
About Bakcell
Bakcell is the first and largest private telecommunications company in Azerbaijan, currently providing innovative, high-quality, and fast telecommunications services to more than three million customers. The company contributes to the sustainable development of Azerbaijan through artificial intelligence solutions and is one of the largest investors in the non-oil sector of the Azerbaijani economy.
Bakcell is part of “NEQSOL Holding”, an international group of companies operating in the telecommunications, energy, high-tech, and construction sectors in various countries around the world.
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