The handset maker HTC has unveiled a new smartphone that runs a Windows Phone operating system. The modified One M8 is being sold at roughly half the price of the same handset running Google's Android.
This is the first time the struggling manufacturer has released a Windows smartphone in more than two years. One analyst said the new device was "almost certainly financially supported" by Microsoft, in an attempt to gain a foothold in the US market.
The new phone, which comes with Windows Phone 8.1 pre-installed, is available exclusively through US network provider Verizon.
When bought with a 24 month contract, it is priced at $99 (£60), approximately 50% cheaper than the Android One M8
Microsoft needs to kickstart the whole Windows Phone ecosystem. Its apps do not get updated at the same frequency as Android or iOS equivalents."
Daniel Gleeson Analyst, IHS Technology"Consumers love the HTC One M8 and today's introduction extends that enthusiasm to new audiences hungry for choice in their mobile experience," said Jason Mackenzie, president of HTC Americas.
He added: "Microsoft shares our vision, and that's why we committed to bringing the Windows Phone platform to the HTC One M8."
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