BlackBerry had been going through a rough patch since the time its BlackBerry 10-based premium devices did not find as many takers as the company had anticipated. It wanted to position the platform as a premium one relegating the legacy OS 7 devices to the economy segment.
However, it had to change its strategy after inventory pile-ups and had to come up with a budget device after giving premium ones major price cuts. Z3 is the first BlackBerry 10 budget device, and has been manufactured by Foxconn. Though the beleagured company has cut corners on the hardware front, Z3 offers full BlackBerry 10 experience.
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