Club culture is big news in fashion right now. But is there more to the trend than nostalgia? Maya Singer investigates, SIA reports citing BBC.
Like any tight-knit industry, fashion has a language. As vocabularies go, ours isn’t particularly specialised. Where fashion patois shines, however, is in the flamboyant expression of sensibility. You know what I mean: ‘Working it!’ ‘Major!’ ‘Dying!’ I pretty much just roll my eyes at those kinds of catchphrases. But there is a fashion coinage I can’t avoid, because it speaks to something essential to what I do. Feeling. As in: "I’m not really feeling those shoes, can you try the other ones?" Or, "I’m sort of feeling chintz florals right now… Am I crazy?"
‘Feeling’ isn’t a word unique to fashion, of course. And fashion people probably didn’t invent that usage. But ‘feeling’ is an especially apt word, in fashion contexts, because it really is descriptive. If I’m on a shoot and the stylist is trying a look with a pair of shoes that aren’t working, it’s not that I think the shoes aren’t right. I feel like they aren’t, the same way I feel I’m attracted to someone, or not.
The main way I use ‘feeling,’ however, is to describe that tingly sensation that something is in the air that there’s a trend about to make landfall. For the past year or so, I’ve been feeling club culture. Not the present-day club scene, which I know virtually nothing about, but club culture from back in the day: I’ve been looking at footage of kids at raves and photos from legendary Manchester club The Hacienda, and reading vintage copies of Blitz magazine online.
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