Amazon challenges iPad mini with Kindle Fire HD comparison online

Amazon challenges iPad mini with Kindle Fire HD comparison online

Amazon is striking back at Apple, claiming that the multiple features on its 7-inch Kindle Fire HD tablet are superior to those on Apple's iPad mini.

The Seattle-based online retailer is now dedicating its website's home page to comparing the two tablets. It's also using the space to bash the iPad mini by including a less than flattering quote from Gizmodo.

"Your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets!" the Gizmodo quote reads. "You're cramming a worse screen in there, charging more, and accusing others of compromise?"

Following the quote, Amazon compares the technical differences in the two tablets' screens. Although the iPad mini has a larger 7.9-inch screen than the Kindle Fire HD, it also has a lower resolution and it's unable to play HD videos.

The Kindle Fire HD also has a higher pixel density, or PPI count of 216, which beats out the iPad mini's 163 PPI. Those numbers matter because the higher the PPI the more clarity you get on a screen.

Among the other differences, Amazon also points out that its tablet features two speakers that deliver stereo sound; the iPad mini has one speaker for mono.

It also doesn't help Apple that after all of the bashing, Amazon points out the two tablets' base prices: $199 for the Kindle Fire HD and $329 for the iPad mini.

Last week, the online retailer told AllThingsD that the day after the iPad mini's announcement, it had sold more units of its $199 Kindle Fire HD than ever before.

You can read more about "Kindle Fire vs. iPad mini" comparison from: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000846051

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