McDonald's is trying to reach customers with multiple points of sale in their branches, including kiosks and drive-throughs. Restaurants with multiple pay stations perform better than branches with a single block of tills.
The fast food giant is also experimenting with a new mobile app which allows customers to order on the phone. Upon arrival in the restaurant, another click on the app checks the customer in, and then the food is cooked.
McDonald's is behind the curve in this respect, as healthy food chain Panera already allows customers to order and set a pick-up time on the app, before collecting their orders from a shelf in store.
Bütün xəbərlər Facebook səhifəmizdə
USD
EUR
GBP
RUB