Plumbing new depths in the battle for television ratings, abandoned babies are being given out as prizes on a controversial prime-time game show in Pakistan.
TV host Aamir Liaquat Hussain presented baby girls to two unsuspecting couples during his show, which is broadcast live for seven hours a day during the month of Ramadan.
"I was really shocked at first. I couldn't believe we were being given this baby girl," said Suriya Bilqees, now a mother of a two-week old. "I was extremely happy."
Another baby, a boy, is due to be given to another couple at some point in the coming days.
The show's host has been described as a religious scholar, TV megastar and even a sex symbol. His heady mix of religion and entertainment is often followed by controversy.
"At Christmas there's Santa Claus to give everyone gifts, it's important for Christians. For us Ramadan is a really special time so it's really important to make people happy and reward them," said Hussain.
His show -- Aman Ramazan -- has been dubbed Pakistan's version of The Price Is Right, with members of the 500-strong audience receiving prizes in exchange for answering questions on the Quran.
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