Nearly 32m people follow Lady Gaga on Twitter; just behind her is fellow popstar Justin Bieber. Of the top 10 users, eight are celebrities, from Kim Kardshian to Taylor Swift and Rihanna. Only Barack Obama, with 24m followers and YouTube (20m) break the mould.
Where, therefore will the Pope’s new account, @pontifex, get to in the rankings? His closest religious rival on Twitter is the Dalai Lama. His 5million followers put him below Ryan Seacrest, FC Barcelona, Tyra Banks, Paulo Coelho, Russell Brand and a range of celebrities so famous you’ve almost certainly never heard of them. Let's hope it's quality, not quantity of followers that count.
If we assume that the distribution of Buddhist access to technology is, on average, similar to that of Catholics’, then at the very most one in a hundred followers have chosen to follow the Dalai Lama. By some counts there are 2bn Buddhists around the world, taking the numbers to one in 400.
If we assume that the same proportion of the 1.25bn Catholics follow the Pope, he’ll come in at number 22 with 12.5m. Just behind Eminem.
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