Caught dropping a cigarette butt outside a bar in Paris? Watch 68 of your hard-earned euros go up in smoke. This is the warning city officials began giving smokers this week ahead of a steep rise in fines for discarding butts in the street.
Paris has launched a huge campaign against cigarette butt pollution – and against litter in general – informing residents of the fine hike that goes into effect on October 1.
After unveiling 30,000 new litter bins equipped with cigarette extinguishers this spring, and after distributing 15,000 free pocket ashtrays over the summer, city officials tried to drive the message home in recent days by handing out fake fines to offending smokers.
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