Barack Obama called for a new era of "economic patriotism" as he launched a fresh series of attacks on Mitt Romney for his comments disparaging 47% of Americans as freeloaders.
As the first votes were cast in the White House election, Obama placed the 47% remarks at the heart of his campaign, telling supporters inVirginia that change in cannot be achieved in one term and "it can't happen if you write off half the nation before you take office".
Romney's comments were caught on a secretly recorded video when the Republican presidential candidate addressed a small group of wealthy donors in May.
The attack was reinforced in new ads released Thursday. In one, Romney's voice is heard dismissing the 47% of the population who he said are dependent on the government and take no responsibility for their own lives. On screen, as Romney speaks, are pictures of the groups the Democrats suggest he was referring to: the elderly, veterans, Latinos, children and working-class women.
It is a potent election message, and Romney's remarks are proving to be one of the most destructive moments of the whole White House campaign.
Another Obama ad deals with "economic patriotism", a new label for the president's economic promises, which include creating 1m manufacturing jobs and hiring thousands of new teachers.
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