Coca-Cola has agreed to put a red warning logo on its cans to indicate high sugar content following a U-turn by bosses.
The company has decided to adopt the colour coded system of traffic light labels, which is designed to help consumers identify healthy products and improve their diet.
Coca-Cola, like many other international brands, has long fought against the use of colour coded labels, largely because they did not want a red warning logo on cans and bottles.
However, it has now decided to fall into line, not least because sales of its full sugar original versions are actually well below those for its healthier alternatives, Coke Zero and Diet Coke.
Coca Cola bosses have announced they will put a red warning logo on the front of its cans to indicate high sugar content, picture above left, with the healthier alternatives Diet Coke and Coca Cola Zero
The traffic light labelling system uses red, amber and green on a front of pack nutrition label to identify whether products are high medium or low in sugar, fat, and salt.
There are also figures to show how much one portion of the product contributes to the daily recommended maximum.
The company said its adoption of the new labels were consistent with a commitment to provide consumers with transparent nutrition information on the front of its packs.
Bütün xəbərlər Facebook səhifəmizdə
USD
EUR
GBP
RUB