Snoop Dogg has launched a new digital-media business called Merry Jane that will focus on all things cannabis, not unlike the rapper’s storied career.
The Long Beach, Calif., native introduced the project with media entrepreneur co-founder Ted Chung at TechCrunch Disrupt in San Francisco on Monday. The pair described the platform as a lifestyle and information hub for anyone interested in marijuana.
"Merry Jane is cannabis 2.0," Snoop Dogg said in a promotional video aired at the event. "A crossroads of pot culture, business, politics, health."
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