It's not exactly a competition for the faint-hearted, but let's hope there was no sting in the tale for any of these brave bee beard growers.
The remarkably daring men and women have got Ontario all abuzz after taking part in the tenth annual Clovermead Bee Beard Competition.
The contest sees four teams of competitors entice swarms of bees to the head and torso of a 'beard grower' before two winners are chosen by the audience and the official judges.
Honey, there's a problem: The annual competition at Clovermead Apiaries, in Ontario, is now in its tenth year
Each team consists not only of the beard model, but also a 'bee whisperer', who is able to groom the flying insects into the required shape.
Beebearding is thought to date back to the 1700s when an English beekeeper discovered he could create a beard of bees by tying the queen to a thread around his neck and would parade through the streets wearing the unusual costume.
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