Black Friday hits the UK with Christmas discounts of up to 70 per cent for shoppers

Black Friday hits the UK with Christmas discounts of up to 70 per cent for shoppers

Asda, John Lewis and Amazon among those looking to bring a flavour of the biggest shopping day in America's festive calendar over the Atlantic to Britain, SIA reports citing Telegraph.

Hundreds of thousands of Christmas gifts will be slashed in price this Friday with discounts of up to 70 per cent as the biggest day in America's festive shopping calender hits the UK.

Shoppers are being promised cut price Kindles, coffee machines, video games, steam mops and tablet computers from as little as £49 in the biggest 24 hours of the Christmas shopping season so far.

Store chiefs expect "Black Friday" - traditionally a post Thanksgiving shopping frenzy in the US - to finally cement itself in Britain this year as retailers from Asda to John Lewis and Amazon launch their biggest ever promotional offers.

Asda - owned by US giant Wal-Mart - is promising "earth shattering deals" across its 350 stores nationwide with the Cyclone Explorer 7 inch tablet computer priced as low as £49 in a first-come-first-served offer.

Each of Asda's superstores are being decked out with Wal-Mart logos with the promise that in all, some 500,000 products will carry "unbeatable" prices. Asda expect the Cyclone Explorer and an LG 42 inch plasma TV to sell out within two hours of stores opening their doors at 8am.

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