Apple Inc has announced it would more deeply integrate its software into the core driving systems of cars, even as the iPhone maker rolled out a slew of features for payments and business collaboration and a pair of new laptops.
The presentation on Monday, part of a weeklong event, previews key features for Apple’s developers, which now number 34 million, according to Chief Executive Officer Tim Cook. The wide-ranging upgrades are meant to keep customers loyal and prod them to use more Apple products together – a key strategy of the world’s most valuable tech company. The announcements showed a company that was once an outsider working its way firmly into the mainstream of nearly every screen in day-to-day life.
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