Apple remains most expensive brand in world for 9th consecutive year
Apple has remained the most expensive brand in the world for the ninth consecutive year, SİA informs referring to foreign media outlets.
According to a study by Interbrand Corp. for 2021, Apple’s value increased over the past year by 26 percent and exceeded $408.25 billion.
The Amazon brand remained in second place, which rose in price by 24 percent (to $249.25 billion), Microsoft ranked third, which grew 27 percent in price (to $210.2 billion), Google, the value of which increased by 19 percent (to $196.8 billion), ranked fourth.
The list of other companies in the top 10 didn’t change, either: Samsung ranked fifth (an increase of 20 percent, to $74.635 billion), followed by Coca-Cola (an increase of 1 percent, to $57.488 billion), Toyota (an increase of 5 percent, to $54.107 billion), Mercedes-Benz (an increase of 3 percent, to $50.866 billion), McDonald’s (an increase of 7 percent, to $45.885 billion), Disney (an increase of 8 percent, to $44.183 billion).
The top three companies on the list accounted for more than 62 percent of the total value of brands from the top 10, the report says.
The most significant rise in the ranking was demonstrated by the Tesla brand: its value soared almost threefold (by 184 percent, to $36.27 billion), as a result of which it moved to 14th position from 26th.
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