Apple has secured the top spot in the ranking of the most valuable brands in the technology sector for 2024, according to a report by the international consulting firm Brand Finance, SİA informs.
Apple's brand value has skyrocketed by an impressive 74% since 2023, reaching a whopping $516.6 billion.
Hot on Apple's heels is Microsoft, claiming the second position with a brand value of $340.4 billion, representing a remarkable 78% increase. Google maintains its hold on the third spot, boasting a brand value of $333.4 billion.
Amazon rounds out the top four, with a brand value of $308.9 billion, a modest 3.2% increase from the previous year.
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