LinkedIn, the business-oriented social networking service, decided last year to enter a market that has stumped many other Western technology companies -- China. The US company launch a version of its website in simplified Chinese characters and hired an Internet-industry veteran as its first China president to try and reach the market's estimated 140 million professionals.
Controversially, it also agreed to censor any user posts deemed sensitive by the authorities in Beijing. The company insists this much-criticised move is necessary for securing a foothold and building up scale in the world's most populous country -- a market it hopes will help halt the slide in its membership growth. In 2012, LinkedIn's membership grew by 39 per cent on the year. Two years later, the expansion slowed to 25 per cent.
- See more at: http://digital.asiaone.com/digital/news/linkedin-shrugs-censorship-criticismşthash.9tPY9sGx.dpufLinkedIn, the business-oriented social networking service, decided last year to enter a market that has stumped many other Western technology companies -- China. The US company launch a version of its website in simplified Chinese characters and hired an Internet-industry veteran as its first China president to try and reach the market's estimated 140 million professionals.
Controversially, it also agreed to censor any user posts deemed sensitive by the authorities in Beijing. The company insists this much-criticised move is necessary for securing a foothold and building up scale in the world's most populous country -- a market it hopes will help halt the slide in its membership growth. In 2012, LinkedIn's membership grew by 39 per cent on the year. Two years later, the expansion slowed to 25 per cent.
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