JTI Caucasus has announced the launch of Ploom X Advanced, the JT Group’s newest and most advanced tobacco heatingsystem, in Azerbaijan. The device will be available at selected points of sales in Baku and online via www.ploom.az.
"The launch of Ploom X Advanced highlights JTI's dedication to investing in innovative products that meet the evolving needs and expectations of our consumers. We are in the early stages of our journey with reduced-risk products and have ambitious plans to grow our presence in the heated tobacco category.The introduction of Ploom in Azerbaijan, the first country in the Caucasus region to enter this segment, is a major milestone in this journey. We are committed to creating fulfilling moments for consumers while contributing to a better future for them and the society in which we operate," stated Sergey Bouksa, General Manager of JTI Caucasus.
Azerbaijan is the latest country to welcome Ploom, following successful launches in Japan, the United Kingdom, Italy, Portugal, Czech Republic, Lithuania, Switzerland, Poland, Hungary, Romania, Spain and others.JT Group plans to invest approximately JPY 650 billion in Reduced-Risk products globally, primarily in the tobacco heating system category, between 2025 and 2027.
High-endtechnology evolved in Japan
Ploom X Advanced reflects the innovative heritageof the company. Device offers completely new possibilities with its HeatFlow™ technologyensuring optimal heat distribution in seconds, delivering a richer flavor without the smell of smoke and no ash.The innovation of the method also lies in the fact that tobacco sticks do not come into direct contact with the heater. Instead, it uses the power of airflow.
Ploom X Advanced is meticulously designed, featuring a unique and handy design.The device has no visible buttons and operates through an innovative IntuiTouch system. LED indicates when the device is ready for use, needs charging, and more.
Ploom X Advanced at a glance
- Long-lasting sessions: with Ploom X Advanced you can enjoy as many puffs as you like in a single 5-minute session
- Easy to use and reliable: When fully charged, the device’s battery lasts for more than 20 sticks and can be easily recharged using a USB-C connection.
- Unique design: Ploom X Advanced stands out with its distinctive, handy, and compact design. Consumers can express their individuality by choosing from variety of different device colors and accessories.
- Variety of tobacco blends: The dedicated Sobranie sticks offer an intense and authentic tobacco experience, thanks to the unique ActivBlend™and HeatFlow™technologies.
JTI, a member of the JT Group of Companies, is a leading international tobacco company, selling its products in more than 130 markets. It is the global owner of both Winston and Camel, respectively the second and third largest cigarette brands in the world. Other global brands include MEVIUS and LD. JTI is also a major player in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. Headquartered in Geneva, Switzerland, the Company employs over 46,000 people and was awarded Global Top Employer for the eleventhconsecutive year in 2025. For more information,visit www.jti.com.
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