The number of videos viewed every day on messaging app Snapchat has tripled since May this year to six billion.
Snapchat confirmed the figure following a report in the Financial Times.
Last week, Facebook said it was now registering eight billion views a day of video material posted on its social media network.
However, different platforms do not use the same criteria when counting views - Facebook counts videos viewed for three seconds or longer.
YouTube only charges advertisers if a video is viewed for 30 seconds, and while Snapchat does not say how long a video must play in order to count, a recent reportsaid advertisers were being charged even if their ad was viewed for less than one second.