Facebook on Thursday made it easier for people to understand and control how their information is used at the leading social network while expanding its quest to better target ads.
The simplified data policy came as Facebook announced that work to improve targeting of ads in the United States is expanding to other countries.
Several months ago, Facebook began using information such as where people go on the Internet to help target ads.
For example, visits to an array of travel-related websites could prompt vacation ads to pop up for a person at the social network.
Feedback from a website where someone bought a stereo would raise the likelihood of them seeing ads for speakers or other accessories.
New ads come with a built-in option of people seeing why they were shown the marketing messages and allowing them to remove "interests" from advertising profiles at Facebook.
- See more at: http://digital.asiaone.com/digital/news/facebook-addresses-privacy-fears-while-ramping-ad-targetingşthash.CY4j2H8Q.dpuf Facebook on Thursday made it easier for people to understand and control how their information is used at the leading social network while expanding its quest to better target ads.
The simplified data policy came as Facebook announced that work to improve targeting of ads in the United States is expanding to other countries.
Several months ago, Facebook began using information such as where people go on the Internet to help target ads.
For example, visits to an array of travel-related websites could prompt vacation ads to pop up for a person at the social network.
Feedback from a website where someone bought a stereo would raise the likelihood of them seeing ads for speakers or other accessories.
New ads come with a built-in option of people seeing why they were shown the marketing messages and allowing them to remove "interests" from advertising profiles at Facebook.