Twitter has unveiled a raft of new features designed to make using the messaging service easier for first time users.
It plans to show a range of tweets to new users, and make it easier for them to keep up to date with important tweets, and making it easier for people to share video.
Announced at its first analysts day, the firm's shares soared following the announcement.
Plans include giving every newcomer an instant, personalized timeline to make it more enticing for those inclined to simply view messages to become active members of the service.
Twitter is also developing ways to spotlight interesting 'tweets' people missed while away from the service.
Enhancements coming to direct messaging at Twitter will make it easier to take public exchanges private.
plans to enhance video capabilities at the service.
Twitter shares were up more than seven percent to $42.54 at the close of trading on the New York Stock Exchange, and inched higher in after-market trades.
The boost came as the one-to-many messaging service hosted its first analysts day at a San Francisco hotel and unveiled changes on the way in the coming year.
Plans include giving every newcomer an instant, personalized timeline to make it more enticing for those inclined to simply view messages to become active members of the service, Twitter vice president of product Kevin Weil said in a blog post.
Twitter told analysts about 500 million people visit the service without logging into accounts.
"Ultimately, we believe there is something for everyone at any time on Twitter, and we want to make finding your niche simple from the start," Weil said.
Twitter is also developing ways to spotlight interesting 'tweets' people missed while away from the service, which is known for its real-time torrent of messages.