Google began accepting requests Friday from Europeans who want who want to exercise the 'right to be forgotten' in results produced by the world's dominant search engine SIA reports quoting the Nbcnews.
Demands can be submitted on a Web form that Google opened in response to a landmark ruling issued two weeks ago by Europe's highest court.
The court decision gives users in the European Union the means to improve their online reputations by petitioning Google and other search engines to remove potentially damaging links from search results of their name.
The ruling only applies in the E.U., meaning Googling the same person in the United States and dozens of other countries could look much different than it does from Europe. However, although the court ruling only applied to 28 countries in the E.U., Google is extending the "right to be forgotten" to four other countries — Iceland, Liechtenstein, Norway and Switzerland.