Facebook Inc wants its users to shop for clothes and other products from their mobile phones without ever leaving its app.
In an effort to move further into e-commerce and compete with Amazon Inc’s retail offerings, Facebook announced Monday it is testing several ad features that allow users to shop directly through its app.
Few users make purchases on mobile phones because it is slow and cumbersome, but Facebook hopes to win over more ad dollars by smoothing the process. Mobile purchases make up less than 2 percent of all retail sales, according to research firm eMarketer.
"We're looking to give people an easier way to find products that will be interesting to them on mobile, make shopping easier and help businesses drive sales," said Emma Rodgers, Facebook's head of product marketing for commerce.