Facebook is going beyond the “like” button, SIA reports that CEO Mark Zuckerberg said Tuesday.
The social network is working on something akin to a “dislike” button, Mr. Zuckerberg said during a wide-ranging Q&A at Facebook’s headquarters that was streamed online.
But it won’t be simple. Zuckerberg said Facebook wants to limit use of the button to expressing sympathy when someone posts something sad or upsetting.
Zuckerberg said it was a surprisingly complicated task to build the button. But the company has an idea that it will soon begin testing.