Google has launched a brand-new logo, ditching an iconic font known to billions of users for more than 15 years.
When users visit the search engine's homepage, an animation shows the old logo being gradually erased, and a transformed emblem being drawn with crayons.
Although the lettering remains in blue, red, yellow and green as before, the classic serif typeface has been abandoned in favour of a more modern sans-serif alternative.
One of the biggest changes will be for mobile users - who will be accustomed to seeing a small, blue "G" on their screens.
Now, it will be multi-coloured, in a move which designers believe will create consistency across platforms.