Apple will begin selling its new watch in stores on April 24, with the high-end model starting at $10,000, the company said, rolling out its first new product in five years in a bid to extend its preeminence in mobile devices.
The Apple Watch sport will start at $349 for the smaller, 38-mm model. The standard version of the watch will start at $549 and the high-end “Edition” watch will be priced from $10,000, Chief Executive Tim Cook said on Monday.
The different versions of the watch feature different materials for the case: the “Edition” version comes in 18-karat yellow or rose gold, for instance.
Pre-orders will start on April 10, and the April 24 launch will include stores in the United States, China, Japan and six other countries.