Technology companies top the 2014 Best Global Brands rankings, according to a new report.
Three out of the top five slots in the annual report, compiled by branding consultant Interbrand and published on Thursday, were tech firms.
Apple led the list for the second year with a brand value of $118.9 billion, followed by Google ($107.4 billion) and Coca Cola ($81.5 billion).
IBM ($72.4 billion) and Microsoft ($61.1 billion) took the fourth and fifth slots in the ranking. This year, for the first time, two brands - Apple and Google - were valued at more than $100 billion by Interbrand.
The top five and seven-out-of-10 of the world's most valuable brands were based in United States. Samsung (South Korea), Toyota (Japan) and Mercedes-Benz (Germany) came in seventh, eighth and tenth places respectively.
Having pioneered brand valuation in 1988, Interbrand uses three key components in its evaluations: Analysis of the financial performance of the branded products or services; the role the brand plays in purchase decisions and the brand’s competitive strength.
2014 Best Global Brands:
- Coca Cola
- General Electric