Budgets for new games have been rivalling massive Hollywood blockbusters for a couple of years now.
But Destiny is set to blow the whole lot out of the water - The sci-fi, massively multiplayer shooter had a budget of an astonishing $500m.
That's £310 million, or roughly twice what Avatar cost to make, so there's an understandable buzz around Tuesday's launch.
Developers Bungie, that's the people behind Halo, worked alongside publisher Activision, of Call of Duty fame, to get the game made and shipped. There's no question that Destiny is one of the largest and most exciting entertainment launches of all time. Destiny is set 700 years in the future and sees humanity in a pitched battle against a mysterious entity known as The Darkness and their alien allies.
It features a first person campaign as well as a 'vast number' of side episodes which can be played collaboratively. The number of side missions will have to be vast to keep hype surrounding the game long enough to recoup the huge development budget.
Dave Scarborough, features editor of Games TM, said: "There's no question that Destiny is one of the largest and most exciting entertainment launches of all time.
"Activision has invested hundreds of millions into Bungie's original shooter and, while the next few days will be crucial in telling whether the gamble has paid off, the proof will be whether gamers will want to stick around once the Call Of Dutys and Assassin's Creeds arrive later in the year."
There are also questions over whether enough capacity has been set aside in the company's servers to keep up with the anticipated demand from players - a problem familiar to fans of Grand Theft Auto Online and Sim City in recent months.
Destiny is a half billion dollar gamble on a new format - whether it pays off only time and server space will tell.