"Broadcasting is one of the great success stories of this Games," Chief Operating Officer of Baku European Games Operations Committee (BEGOC) Simon Clegg told at the press conference.
" We have gone to the commercial marketplace both for sponsorship and for broadcasting with nothing more than a blank piece of paper and a bunch of promises. But people have believed in us, believed in this project and they have invested their money in ensuring that their brands can be associated with the Games and for the broadcasters that they have the opportunity of showcasing the European Games here in Azerbaijan to those countries," added Mr Clegg.
"We have got substantial interest not only in terms of Europe but also far further afield as well: North America and South America to China, Australia, New Zealand, Japan, India to name just a few countries. The coverage has been substantial, quite exceptional for an inaugural broadcast event. Some people are claiming they can't even get enough of the European Games and want more".