Participants of the conference of the European Alliance of News Agencies (EANA) in Sofia, Bulgaria, have been informed of the inaugural European Games to take place in Baku this June as Director General of AZERTAC Aslan Aslanov addressed the event, SIA informs with reference to the AzerTac.
Titled “News Agencies and Strategies for Digital First Partnerships, Diversity, Technology, Marketing”, the conference is co-organized by the EANA and Bulgarian News Agency (BTA). “As you know, the inaugural European Games will take place in Azerbaijan on June 12 – 28, 2015. And AZERTAC is the official host news agency of the Games.” “We plan to ensure photo and video news coverage of the Games. And we can provide news from this high-profile sporting event to our partners in EANA,” he said. Mr Aslanov highlighted the activities of AZERTAC. “AZERTAC has expanded its presence in social networks in recent years, getting a wider audience. Given the rapid development of online news in Azerbaijan, the agency has prioritized the expansion of its Internet audience. AZERTAC's subscribers include newspapers and magazines among others, but their audience is many times littler than that of online sources. With online video news consumption continuing to increase, AZERTAC is gradually improving its video news service. AZERTAC has its own video service covering both local and global news. AZERTAC's footages are often broadcast by local television channels, and we also receive requests from some European broadcasters.”
Head of Multimedia Products at Spain`s EFE news agency Jorge Lopez made a speech on “New frontiers for news agencies. Life without media and how to build an audience”. Director General of Romanian AGERPRES news agency Alexandru Giboi spoke of social media and marketing.
The two-day conference wrapped up.