David Beckham and Robbie Williams have united to highlight a new Unicef UK campaign which aims to protect children from violence, disease, hunger and the chaos of war and disaster.
Speaking about the new campaign, Unicef's Goodwill Ambassador David said: "If you saw a child in danger, any child you would instantly step up and protect that child from whatever threat they were facing. Millions of children around the world are facing dangers every day - violence, disease and disasters.
"We need to grab this opportunity to step up and protect them now. Join me in supporting Unicef's Children in Danger campaign and we can all help keep these children safe," he continued.
Robbie Williams, a Unicef UK Ambassador, revealed that becoming a dad has given him more reason to support the cause.
"I've met children around the world who are facing all kinds of dangers – kids in Haiti who lost everything in the earthquake and little children in Mexico at risk of violence and abuse.
"Since becoming a dad I realise more than ever how much these children need someone to protect them. With your help Unicef can keep these children safe, please sign up to their Children in Danger campaign."
To mark the launch of the campaign, Unicef UK has also released a powerful 90 second film that tells how children are facing an epidemic of violence. The film asks the viewer to imagine what it would be like if there was a 'violence vaccine' that could protect children and ensure they were safe.
To date the film has already been shared on social media by Unicef Ambassadors and supporters including Andy Murray, Cat Deeley, David Walliams, Emma Bunton, Ewan McGregor, Lewis Hamilton, Nicole Scherzinger, Stephen Fry, Tom Daley and Tom Hiddleston.
Unicef UK is calling for a target to end violence, exploitation and abuse of children to be included in the world’s new development agenda in 2015. The UK and other governments must act now and commit to keeping every child safe.
The public can join Unicef UK’s Children in Danger campaign and help end violence at unicef.org.uk/danger. #Endviolence.