Emma Watson has given a powerful speech about gender equality where she said the fight for women's rights "has too often become synonymous with man-hating".
The British actress was speaking at the United Nations in New York in her new role as a goodwill ambassador.
The star, who played Hermione Granger in the Harry Potter films, said she became a feminist aged eight when she was told she was "bossy" for wanting to direct a play.
Sounding nervous, the 24-year-old said: "I was appointed six months ago and the more I have spoken about feminism the more I have realised that fighting for women's rights has too often become synonymous with man-hating.
"If there is one thing I know for certain, it is that this has to stop."
Watson said she has been a victim of sexism. She said: "I started questioning gender-based assumptions when at eight I was confused at being called 'bossy', because I wanted to direct the plays we would put on for our parents - but the boys were not.
"When at 14 I started being sexualised by certain elements of the press.
"When at 15 my girlfriends started dropping out of their sports teams because they didn't want to appear 'muscly'.
"When at 18 my male friends were unable to express their feelings. I decided I was a feminist and this seemed uncomplicated to me. But my recent research has shown me that feminism has become an unpopular word."
Watson wants to get 100,000 men and boys involved in the fight to achieve gender equality with the 'HeForShe' campaign.
UN Women supporters of the campaign include actors Matt Damon, Patrick Stewart, Antonio Banderas and Kiefer Sutherland, and South African Nobel peace laureate Archbishop Desmond Tutu.