The Ferguson, Mo., protests dominated Twitter for days last month. Not so on Facebook.
Facebook users engaged with the Ice Bucket Challenge viral fundraising phenomenon more than twice as much as they did the Ferguson protests in mid-August, data obtained by USA TODAY show.
A random sample of 100,000 U.S. Facebook users' public timelines showed 3,250 were talking about Ferguson in their posts and activities from Aug. 9 to Aug. 20, according to an analysis by Portage, a Minneapolis-based social analytics and educational company. That amounted to about 3.3% of Facebook users sampled.